As a café owner, you should aspire to give your customers superb dining experiences. If you are able to deliver superb dining experiences, your café business will flourish. People who get superb dining experiences will be inclined to keep on coming back. That would translate into having ‘permanent’ customers for your business. Further, the people who get superb dining experiences will be inclined to tell others about your café. Those who get recommendations in that way will be inclined to give your café a try. That would translate into more business for your café. Come to think of it, there is one major difference between the cafes that succeed and the cafes that fail. It is in that the cafes that succeed are those that consistently deliver superb dining experiences to their customers. Conversely, the cafes that fail are those that are unable to deliver superb dining experiences to their customers.
So, how exactly do you go about giving your café customers superb dining experiences? Well, in my reckoning, there are three main things that you need to pay close attention to, while trying to give superb dining experiences to your cafe customers, namely:
The quality of food
You need to ensure that you serve your customers fresh, well prepared food. Remember, the main point in ‘dining’ is to eat. If you can’t get the quality of food right, all the other things won’t matter. Quality of food is fundamental.
The café’s ambience
You need to ensure that the café’s ambience is inviting. You need to ensure that the café is painted in the right colors. You also need to ensure that you use the right furniture in the café, to give it a relaxed, inviting feel.
Customer service standards
You need to ensure that the waiters (who get to interact with the customers directly) are efficient, polite and friendly. You need to recruit the right people for these roles. Then you need to train them well. After that, on an ongoing basis, you need to ensure that you treat your staff well. You have to remember that if you treat your staff well, they will in turn treat your customers well. You therefore need to pay your waiters (and other café staff) adequately, and in good time. Let’s say, for instance, that you are using the paycomonline service to process your café’s payroll. This would be under an arrangement where your staff would be expected to visit the paycomonline.com portal on a fortnightly basis, to get their paychecks. In that case, you need to ensure that the staff get their money on time, and that you pay them as well as you can. You also need to ensure that you supervise them in a polite manner, and that you generally treat them well in every way you can. Only then will they, in turn, be inclined to treat your customers well.